DTH
Tata Sky leverages influencers’ clout for ‘Har Ghar Ki Khidki’
KOLKATA: Tata Sky has launched its new social media campaign Har Ghar Ki Khidki, in tandem with the unveil of its new brand purpose statement — ‘Tata Sky exists to make tomorrow better than today for family and home.’
The social media campaign designed and executed by its digital marketing agency Chimp&z Inc highlights the candid and unfiltered emotions of the viewers from the perspective of Tata Sky being the khidki, or window, of entertainment in every house. The campaign is aimed at creating awareness about the new TVC as well as to engage with the brand's young audience on social media.
The campaign has been carried out leveraging the Reels feature on Instagram. Featuring popular internet sensations including Awez Darbar, Anushka Sen, Siddharth Nigam, Just Neel, Sameeksha Sud, Arsh, Tanzeel Khan and Funcho among others, saw participation pouring in from several followers. The average views on the influencers’ Reels has been over 7.83 million, resulting in engagement of 9.02 million on influencer videos and Tata Sky handles across social media. The essence of the campaign was brought alive with the help of the very melodious tune of the TVC and snippets of daily life that unfolds in a household captured by the influencers. Tata Sky will also collate the best entries to put together a Khidki Anthem.
Tata Sky chief communications officer Anurag Kumar said, “The idea behind the Har Ghar Ki Khidki campaign was to capture the diverse unfiltered emotions of our audience while they are watching Tata Sky. This is a figurative portrayal of how an individual or family experiences varied emotions while they get informed, entertained or educated through the khidki that is Tata Sky.”
Chimp&z Inc co-founder & CEO Angad Singh Manchanda said, “Instagram Reels is where the internet audience is these days and we wanted to leverage this medium for Tata Sky’s Har Ghar Ki Khidki campaign. In order to build an emotional connect between the brand and the consumer, we thought of utilising the hummable tune of the film and make the entire activity interactive by capturing the daily life moments that people experience while watching TV. We are very happy with the engagement we’ve seen so far on this campaign.”
DTH Operator
JC Flowers withdraws NCLT plea against Dish TV over EGM demand
Move eases pressure on DTH firm as long-running shareholder dispute cools
MUMBAI: In a breather for Dish TV India, JC Flowers Asset Reconstruction has withdrawn its petition before the National Company Law Tribunal seeking directions to convene an extraordinary general meeting.
The development was disclosed by Dish TV in a regulatory filing, confirming that the petitioner chose to withdraw the case during a hearing at the Mumbai bench of the tribunal. A detailed order from the bench is still awaited.
The petition, originally filed under Sections 98 to 100 of the Companies Act, 2013, sought to push for an extraordinary general meeting to address governance issues at the company. The case had its roots in a prolonged shareholder tussle dating back to 2021, when Yes Bank, then the largest shareholder, was at odds with the promoter group led by Subhash Chandra over board reconstitution.
JC Flowers had stepped into the picture as an assignee of Yes Bank’s stressed assets, effectively continuing the legal push initiated earlier. The withdrawal now signals a pause, if not a closure, to that chapter of dispute.
While the reasons behind the withdrawal have not been formally detailed, the move reduces immediate legal pressure on Dish TV, which has been navigating both operational and regulatory challenges in recent years.
For now, the focus shifts back to the company’s business fundamentals, even as the legal dust settles, at least temporarily, on one of its more closely watched shareholder battles.
