DTH
Tata Sky launches new service Tata Sky Romance
Mumbai: Tata Sky has announced the launch of its latest platform service Tata Sky Romance to offer curated romantic content across Hollywood (dubbed in Hindi), Bollywood, and television to its subscribers. Priced at Rs two per day, the service is completely ad-free and is available for on-the-go viewing on Tata Sky mobile app.
The DTH player has roped in Shaheer Sheikh and Sana Makbulhave to promote the new offering with a quirky campaign.
Tata Sky Romance has a lineup of Hollywood blockbusters “Bold & Beautiful,” “Cedar Cove,” “Ashk,” “Notting Hill,” “No Strings Attached,” “I Could Never Be Your Woman,” “Death Defying Acts,” “Heartbreakers,” “The Good Girl,” and popular Bollywood titles like “Jab We Met” amongst others.
Going ahead, shows such as “A Place To Call Home” and “Juda Na Hona” will also be added to the service along with more film titles, said the DTH brand in a statement.
“Romance is one of the most popular genres in India when it comes to entertainment. We believe Tata Sky Romance is a good destination for audiences preferring to watch content from a different country but in their own language,” said Tata Sky chief commercial and content officer Pallavi Puri. “The service provides the choicest selection of romantic titles across Hollywood and Bollywood on TV screen in Hindi, ad-free, making it a perfect gateway to unwind, this festive season.”
“We at JOP Network are elated to associate with Tata Sky to bring to the audiences a special curation of romantic movies, shows and more from Hollywood and Bollywood that are sure to entertain the romantic chords of every viewer. These titles have been specially curated keeping in mind consumer likings, popularity and ratings of the shows and movies over the years. This first-of-its-kind service is sure to rekindle the heart,” added JOP Network director Urvi Agarwal.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
