iWorld
Tata Play Binge lands on Vidaa-powered smart TVs across India
OTT aggregator now available on Hisense, Toshiba and partner TVs
MUMBAI: Tata Play Binge has expanded its footprint in India’s smart TV ecosystem through a new partnership with Vidaa, bringing its OTT aggregation service directly to Vidaa-powered televisions from brands such as Hisense and Toshiba.
The integration means viewers can now access the Tata Play Binge app directly on their smart TVs without requiring a set-top box or additional hardware. The service aggregates more than 30 national, international and regional OTT platforms into a single interface.
With the app now available on Vidaa-powered devices, users can browse a wide catalogue that includes more than 20,000 films and 8,000 web series, alongside live sports, TV shows and documentaries. The move aims to simplify how audiences navigate multiple streaming platforms by offering a single login, unified search and personalised recommendations.
India’s television market continues to see rapid growth in streaming consumption across languages and genres. By bringing the Tata Play Binge app to Vidaa, the companies are betting on convenience as the next battleground in home entertainment, where viewers increasingly expect content to be easy to find and even easier to watch.
Vidaa editor-in-chief Denis Oštir, said the partnership is focused on reducing friction in the viewing experience. According to him, making Tata Play Binge available across Vidaa-powered TVs allows Indian audiences to access their favourite content directly on the television without complicated set-ups.
Tata Play chief commercial and content officer Pallavi Puri, said the collaboration extends the reach of Tata Play Binge and makes it easier for viewers to discover stories, sports and films from more than 30 OTT services through a single platform.
The app is available immediately through the Vidaa app store and home screen on supported smart TVs across India.
iWorld
Prime Video to stream Tamil thriller Exam from May 15
Seven-episode series from National Award-winner A. Sarkunam streams in India and 240-plus countries
MUMBAI: Prime Video announced on April 27th that Exam, a taut seven-episode suspense drama set against the crucible of high-stakes competitive testing, will premiere on May 15th in India and across more than 240 countries and territories worldwide.
Written and directed by A. Sarkunam, a National Award-winner, the series is produced under the Wallwatcher Films banner by the creative duo Pushkar and Gayatri, who have previously delivered Suzhal: The Vortex (both seasons) and Vadhandhi: The Fable of Velonie for the platform. Dushara Vijayan and Aditi Balan lead the cast, with Abbas in a pivotal role.
The show will stream in Tamil with dubbed versions in Telugu, Hindi, Malayalam, and Kannada, and subtitles in 15 languages, including English, a distribution sweep that underscores Prime Video’s push to globalise Indian regional content.
Nikhil Madhok, director and head of originals at Prime Video India, framed the series as both timely and commercially astute. “Exam is a very timely and relevant story that captures the emotional intensity of competitive exams and masterfully transforms it into a thrilling high-stakes drama,” he said. “We believe it is a story that will resonate deeply with millions.” Madhok noted that it was a privilege to once again collaborate with Pushkar and Gayatri following the success of Suzhal and Vadhandhi.
For Pushkar and Gayatri, the series is as much a moral reckoning as a thriller. “With Exam, we wanted to dig into ambition, injustice, and those moral crossroads that people face when pushed to the edge,” the creative producers said. “At the heart of this story is a young woman who refuses to remain powerless. Her journey is not about glamorising defiance, but about exploring the emotional and ethical cost of standing up to a system stacked against her.” They described Prime Video as “an incredible collaborator” and “the perfect home” to bring the series to global audiences.
Wallwatcher Films, which Pushkar and Gayatri founded and run, has been on a productive streak with the platform. Beyond Exam, the company is also readying Vadhandhi Season 2 for Prime Video, making the duo one of the platform’s most active regional creative partners.
The real exam, it seems, is for Prime Video itself: can a Tamil drama about systemic injustice and a young woman’s defiance crack audiences from Chennai to Chicago? If Pushkar and Gayatri’s track record is anything to go by, the answer is likely yes, and the results will be out on May 15th.
