DTH
Tata Sky brings international content through new launch – ‘Videshi Kahaniyan’
Mumbai: Amping the content game, content distribution and Pay TV platform Tata Sky has introduced a new platform service – ‘Tata Sky Videshi Kahaniyan’ to offer ad-free International shows and movies dubbed in Hindi for its viewers.
The new service will give subscribers access to a vast collection of content across Korean, Bulgarian, Spanish, Ukrainian, and other languages, said the platform on Monday.
“International content has been gaining popularity as stories from around the world resonate with Indian viewers,” said Tata Sky chief commercial and content officer Pallavi Puri. “For ‘Tata Sky Videshi Kahaniyan’, we are partnering with One Take Media, pioneers in global content production & distribution, to bring our viewers high-quality entertainment from across the globe at an affordable price. Some of the Korean, Bulgarian and Spanish shows on the service are very popular worldwide and will bring a richness and variety to the entertainment offered by Tata Sky.”
The new service will be available on both DTH and mobile app, and will showcase blockbusters such as ‘Goblin’, ‘I am not a robot’, ‘Emergency Couple’, ‘Eternal’, ‘Undercover’ among others.
The brand has also roped in TV personality, Rupali Ganguly of ‘Sarabhai Vs Sarabhai’ fame for promoting the new service. “I am excited to see my love for International content come to life with Tata Sky Videshi Kahaniyan. I have enjoyed shooting for the campaign and am sure that this service will be a complete entertainment package,” she said.
“We are thrilled to partner with Tata Sky and launch their new value-added service ‘Tata Sky Videshi Kahaniyan’, we have carefully collated the list of shows and movies for the service and are sure that the audiences will enjoy this collection,” said One Take Media Co-director Dimpy Khera.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
