DTH
Tata Sky brings CuriosityStream to India
NEW DELHI: Tata Sky has joined hands with factual streaming service CuriosityStream to bring thousands of hours of documentary films and series to viewers across India.
Tata Sky subscribers will now have access to CuriosityStream’s content via Tata Sky Binge, which is available on the Tata Sky Binge+ Smart set top box and on the Amazon Fire TV Stick – Tata Sky Edition. Tata Sky Binge aggregates the best of premium OTT and catch-up TV content under a single interface and subscription.
CuriosityStream will also be available as a linear service on television to Tata Sky DTH subscribers with an option to view live and catch-up content on-the-go via the Tata Sky Mobile app. Tata Sky subscribers can view the CuriosityStream platform service on #715 on the EPG, from November 17.
CuriosityStream MD and head of international distribution Bakori Davis said, “CuriosityStream shares Tata Sky’s commitment to bringing viewers the highest quality content wherever and whenever they want to experience new adventures and discover the world’s most fascinating events, people, and places. We look forward to partnering with Tata Sky to introduce CuriosityStream to new viewers throughout India and to grow our company’s reach in this dynamic media market.”
Tata Sky chief commercial and content officer Pallavi Puri said, “CuriosityStream has thousands of informative and thought-provoking documentaries covering the realms of science, history, space, technology and many such subjects that have an enviable fan following in India. This kind of a coveted library adds another dimension to our content catalogue and we are very proud of this association.”
The partnership will enable Tata Sky subscribers to enjoy exclusive originals, series and features including popular titles like Deep Ocean and Dragons & Damsels – both narrated by Sir David Attenborough – Stephen Hawking’s Favorite Places, Mumbai Railway, Amazing Dinoworld and Age of Big Cats, among others.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
