DTH
Tata Sky Binge strengthens OTT play with the addition of VOOT Select and VOOT Kids
KOLKATA: Strengthening its content catalogue to meet the growing entertainment requirements across age groups, Tata Sky Binge – Tata Sky’s OTT aggregator service has now partnered with Viacom18 Digital Ventures to bring onboard their premium content streaming service VOOT Select, and kids-focused VOOT Kids for its growing subscriber base.
This partnership will add India’s top TV shows from Viacom18 and Voot Originals, along with the most-loved cartoon characters from Indian and International shows, to Tata Sky Binge. Bringing the benefits of catch-up and premium OTT content on television, Tata Sky Binge already offers a host of entertainment options from India’s top OTT platforms, such as Amazon Prime Video, Disney+ Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now and ShemarooMe.
The addition of VOOT Select and VOOT Kids to the existing vast offering of content on Tata Sky Binge will enable Binge users to access path breaking originals, exclusive international content, cult blockbuster movies in multiple languages and a versatile collection of thousands of videos, e-books, quizzes and audio stories for children with an aim to aid holistic development of their mental, emotional and social faculties.. The partnership will reconceptualize the way content is consumed on television in the age of connected devices and will help cater to a wide set of underserved audiences, giving a fillip to consumer satisfaction quotient.
Commenting on the partnership, Tata Sky chief commercial officer and content officer Pallavi Puri said, “Keeping customer requirements at the forefront, we have continued to expand the library for Tata Sky Binge with OTT apps that offer the most popular and relatable content for the entire family. In the current environment when children are facing a dearth of entertainment options, adding VOOT Kids will enhance the entertainment experience for kids with a balanced library of fun and learning content. Further, with Voot Select, we will open the doors to Viacom18’s exciting library of movies and top Indian TV shows – all available 24 hours before TV.”
Commenting on the partnership, Viacom18 Digital Ventures COO Gourav Rakshit said, “At VOOT, we believe in building a versatile and immersive digital ecosystem that will add value to our users with path-breaking and diverse content experiences. With an increase in demand for content consumption, be it entertainment through VOOT Select or fun learning through VOOT Kids, this promising collaboration with Tata Sky Binge will help us cater and reach out to a larger audience base. We are delighted to partner with a like-minded brand who resonates with our ideologies and will help us make content viewing an enriching and engaging experience for all our viewers.”
With VOOT Select, Tata Sky Binge users can access host of exciting content, including many Voot Originals like Asur, Marzi, Raiker Case, Illegal, etc. Blockbuster movies and on demand content of popular shows from Colors (Hindi), MTV, Nickelodeon, Colors Kannada, Colors Marathi, Colors Bangla, Colors Super and Colors Gujarati will also be featured on the platform. Added to the list are renowned international shows, such as Shark Tank S11, Why Women Kill, The Good Wife, The Affair and The Twilight Zone among others.
At a time when kids are compelled to stay indoors and there has been an increased demand for content to keep them safely engaged at home, the partnership with VOOT Kids – India’s only app for kids that provides an amalgamation of learning and entertainment content – will provide the perfect destination for kids on Tata Sky Binge. It offers thousands of hours of popular Indian and international shows, with 200+ cartoons – including favourites like Pokemon, Peppa Pig, Paw Patrol, Motu Patlu, Dora the Explorer, Ben 10 and Avatar – 150+ audio stories, 500+ eBooks and 5000+ educational quizzes.
Tata Sky subscribers can access the library of premium OTT apps on Tata Sky Binge via the Amazon Fire TV Stick – Tata Sky Edition for just Rs. 299/-per month. New and existing Tata Sky customers can avail a Tata Sky Binge+ connection at an offer price of Rs. 3999/- which includes 6 months subscription to the Tata Sky Binge platform. Tata Sky Binge customers on the FireTV stick or the Android Box also get access to last seven days of missed shows (based on linear entitlement) and three months of Amazon Prime subscription at no extra cost.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
