DTH
Tata Sky Binge+ becomes available at lower price
KOLKATA: Keeping customer interests at the forefront, Tata Sky has further fine-tuned the pricing of its android TV-powered smart set top box, Tata Sky Binge+. Converging the strengths of DTH and the world of OTT content together on the television screens, this new age device will now be available at a competitive price of Rs 2,999 for new subscribers and Rs 2,499 for existing subscribers opting for an upgrade or a secondary Multi TV connection.
Tata Sky Binge+ set top box comes with six-months access at no extra cost to premium content from eight OTT apps as part of the Tata Sky Binge subscription including Disney+ Hotstar Premium, ZEE5, VOOT Select, VOOT Kids, SunNxt, Hungama Play, Eros Now and ShemarooMe. Additionally, three-months of Amazon Prime subscription is also provided at no extra cost.
Speaking on this offer, Tata Sky chief commercial and content officer Pallavi Puri said, “Content consumption is witnessing trends where people want to consume linear TV as well as OTT content on one integrated platform. Tata Sky Binge+ is powered by Android TV, supports Google Assistant-based voice search, offers Google Play Store access, and offers six months subscription to some of the most-viewed premium OTT apps at no extra cost, making it an ideal destination for content viewing. We’ve seen a positive uptake in subscriptions in the past few months. With the festive season around the corner, we have decided to further delight the customer by offering the Tata Sky Binge+ Smart set top box connection and apps bundle at a really exciting price point.”
New pricing has gone live from 18 September across all channels of purchase for new and existing subscribers.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
