DTH
Tata Sky adds beauty-based interactive channel
MUMBAI: Tata Sky has expanded its interactive channel list by adding Tata Sky Beauty, in partnership with FTheCouch (FTC) Beauty Studio, which is promoted by actor Suniel Shetty. It will feature your favourite actors sharing tips and tricks on makeup, skincare and the latest fashion trends in an easy to understand do-it-yourself (DIY) format.
On the launch of Tata Sky Beauty, Tata Sky chief commercial officer Pallavi Puri said, “Tata Sky has always launched interactive services that inspire and encourage its subscribers to learn, grow and improve in areas that interest them. Tata Sky Beauty is designed to build DIY skills in grooming, styling and care and will inspire women to look good and feel confident at all times!”
Celebrity make-up experts & stylists such as Bharat & Dorris, Ambika Pillai, Subhash Singh, Shan Mu, Aalim Hakeem, Anju Modi, Tarun Tahiliani, Kavita Bhartiya, Payal Jain and skin care experts such as Dr Swati Maheshwari will recreate Bollywood’s glamour from the comfort of your living room. The service also boasts of a pool of social media talents such as Shruti Anand, Noorin Sha, Hesha Cheema, etc.
Shetty had previously teamed up with Tata Sky for its Fitness & Acting Adda service. Tata Sky Beauty will also have a Kids Special segment to give tips and updates on hairstyles and fashion trends. On Sunday, a special vignette Zindagi Khoobsurat Hai and show Saas, Bahu Aur Beauty will give subscribers a glimpse into the day-to-day lives of TV celebrities.
FTC Talent Media & Entertainment co-founder and CEO Akshay Vatsa said, “Our vision at FTC has always been to create innovative content and provide our users with a convenient access to our offerings. Extending this thought, we are happy to launch FTC Beauty Studio with Tata Sky Beauty to help the audience learn and empower themselves to create their own beauty recipe, with the best in class experts.”
Tata Sky subscribers can avail the service at Rs. 59/- per month on Ch #119 and it will also be available on the mobile app.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
