iWorld
Tata Play Binge service now offers content from Planet Marathi, Namma Flix and Chaupal
Mumbai: Tata Play has added three new OTT platforms—Planet Marathi, Namma Flix, and Chaupal—to its Tata Play Binge offering. The platform now offers 16 OTT platforms in one app with diverse content across languages, catering to a pan-Indian audience.
Chaupal, Planet Marathi, and Namma Flix will bring stories from the world of Kannada, Punjabi, Haryanvi, Bhojpuri, and Marathi entertainment.
The service can be accessed via the Tata Play Binge mobile app or Tata Play Binge+ Android set-top-box (STB).
Tata Play’s chief commercial and content officer Pallavi Puri, said, “Carrying forward Tata Play Binge’s objective of bringing the best of entertainment to viewers, we are proud to partner with Namma Flix, Planet Marathi, and Chaupal. The addition of these three new OTT platforms to Binge’s existing partnership with 13 other platforms will enable a wider audience to enjoy stories in their own languages. This will significantly boost content discovery and exploration for Indian consumers, making Tata Play Binge the one-stop solution for all OTT entertainment.”
“We are very excited to partner with Tata Play Binge to reach a wider audience base. Our vast content library of retro movies and the latest ones will now be available to the Tata Play Binge audience. We are also working towards releasing two new movies every month and aspire to launch some web series as well. We believe in increasing our footprint through our partners and are putting in our best efforts to keep Kannadigas across the country entertained,” said NammaFlix founder & CEO Vijayaprakash R.
Planet Marathi OTT founder Akshay Bardapurkar said, “We are committed to introducing the power of Marathi content to as many viewers as possible. Our exclusivity and forte lie in the power of creating content of varied genres, through web series, films, non-fiction content, and much more. We have always been the first movers and game changers when it comes to the Marathi industry, and this collaboration is also a step towards the same. Through this association, we will be able to reach out to new users as well as loyal ones through a new channel. We want to aid discoverability, affordability, and accessibility through various media and meet our audience in various convenient ways. We are confident we will be able to merge our strength in content with Tata Play’s prowess in distribution to create a robust viewer community.”
Chaupal managing director Sandeep Bansal, said, “Chaupal signifies entertainment beyond boundaries, where regional languages and cultures interact, giving a glimpse of the Indian panorama. At Chaupal, we always believed in giving a wealth of choice to our subscribers in terms of new content offerings in their mother tongues—Punjabi, Haryanvi, and Bhojpuri, to begin with. Since its launch, Chaupal has witnessed a huge surge in content consumption on large screens and connected devices. We are hopeful that the partnership with Tata Play will further boost Chaupal’s engagement and help its content traverse all barriers of region and language. We are thrilled about the collaboration between both brands.”
Tata Play Binge service offers OTT platforms such as hoichoi, Disney+ Hotstar, ZEE5, SonyLIV, Voot Select, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, CuriosityStream, EPIC ON and DocuBay. Content from all these platforms is available to the viewers of Tata Play Binge through a single subscription and single user interface.
iWorld
Telcos push for unified rules as spam shifts to OTT platforms
Over 80 per cent fraud moves online, operators seek common framework.
MUMBAI: The spam may have left your phone network but it hasn’t left you alone. India’s telecom operators are once again dialling up the pressure for a unified regulatory framework, warning that fraud is rapidly migrating to internet-based platforms where oversight remains far looser. According to industry communication, a leading operator has written to multiple arms of the government including the Department of Telecommunications, the Ministry of Electronics and Information Technology and the Ministry of Finance arguing that tighter controls on traditional telecom networks are inadvertently pushing bad actors towards over-the-top (OTT) communication platforms.
The concern is not new, but the framing has sharpened. What was once an industry grievance is now being positioned as a consumer protection issue. Operators say that tackling spam in silos no longer works, as fraudsters seamlessly shift across platforms, exploiting regulatory gaps. The result: a moving target that traditional safeguards struggle to contain.
Executives point to a clear shift in fraud patterns. OTT platforms are increasingly being used for phishing links, impersonation scams and bulk unsolicited messaging, with industry estimates suggesting that over 80 per cent of spam activity has now migrated online. In this environment, the lines between telecom networks, messaging apps and financial fraud are blurring fast.
At the heart of the industry’s demand is a call for a technology-neutral regulatory framework, one that applies consistently across telecom and internet-based communication services. Operators argue that the absence of uniform safeguards, such as sender verification systems, robust spam filters and clearly defined accountability mechanisms, has created enforcement blind spots that fraudsters are quick to exploit.
The proposal is straightforward but far-reaching. Telcos are pushing for baseline anti-fraud measures across all communication platforms, alongside faster response systems and deeper coordination between ministries. Given the interconnected nature of telecom networks, digital platforms and financial systems, they argue that fragmented oversight only weakens the overall defence.
The broader issue is regulatory arbitrage, the ability of bad actors to hop between platforms based on which is least regulated at any given time. Without harmonised rules, operators say, efforts to curb fraud risk becoming a game of whack-a-mole.
As digital communication continues to expand, the debate is shifting from who regulates what to how consistently it is regulated. For now, telecom operators are making their case clear: in a world where spam travels freely, regulation cannot afford to stay fragmented.
