iWorld
Tata Play Binge brings bengali entertainment by onboarding hoichoi
Mumbai: Diversifying its content offerings, content distribution platform Tata Play (formerly known as Tata Sky) has added its 13th OTT platform, Hoichoi, to Tata Play Binge. The integration carries forward Binge’s objective of providing users access to content from across all OTT platforms in multiple languages, as well as easing the process of content discovery. With the incorporation of SVF Entertainment, owned and maintained by Hoichoi, users will have access to a library of movie titles and 100+ original series in Bengali. Enabling a wider audience appeal, the key shows are also dubbed and presented in Hindi. The content bouquet can be enjoyed with subtitles through large-screen connected devices—Tata Play Binge+ Android Set Top Box and Tata Play edition of the Amazon FireTV Stick—along with the Tata Play Binge mobile app and the website.
Tata Play chief commercial and content officer Pallavi Puri said, “Entertainment in the digital age is breaking barriers of language and borders, leading to a widened horizon for content discovery. This allows viewers to choose their titles based on storylines and not restrict themselves to a particular language or region. With this partnership, we aim to take Hoichoi’s vast Bengali movie and original series collection to the whole of India and diversify the watch preferences of the viewers. “
Hoichoi co-founder Vishnu Mohta said, “As a brand, Hoichoi always aims to provide quality entertainment across the nation and globe and to as many people as possible. This partnership with Tata Play Binge takes us a step closer to that goal. With this collaboration, we can reach a wider audience and have our content on a platform that traverses language barriers, and we are glad to be doing this.”
Hoichoi has shows and movies across genres, like Eken Babu, Hello!, Rekka, Mandaar, Indu, Haami, Tiktiki, Srikanto, Mon2 Pilot, Feludar Goyendagiri, “Byomkesh,” “Cheeni,” “Dwitiyo Purush,” “Tasher Ghawr,” “Refugee,” and many more.
Hoichoi joins 12 OTT platforms on Binge – Disney+ Hotstar, ZEE5, SonyLIV, Voot Select, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, CuriosityStream, EPIC ON and DocuBay.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
