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TAM ratings: Star Plus’ ratings loss is Colors’ gain
MUMBAI: Star Plus, which has been at the top of the ladder, has witnessed a downfall over the last two weeks. In week 34 of TAM TV Ratings, Star Plus saw further downfall and bagged 236 GRPs against 241 GRPs in week 33.
In second slot, Colors TV topped the ratings chart with 221 GRPs as compared to last week’s 219 GRPs. Other Hindi general entertainment channels (GECs) namely Zee TV and Sab with 156 GRPs and 127 GRPs stood at the third and fourth slot respectively.
On the other hand, Life OK and Sony Entertainment Television in the fifth and sixth slots saw a marginal increase and gained 126 GRPs and 115 GRPs respectively in week 34. &TV in the seventh slot bagged 59 GRPs.
Amongst the top rated shows, Zee TV’s prime time offering Kumkum Bhagya bagged the first position with 4.48 TVRs in week 34 followed by Star Plus’s Ye Hai Mohabbatein in second slot with 3.62 TVRs. Colors’s Swaragini managed to secure its third position with 3.41 TVRs. Star Plus’s Yeh Rishta Kya Kehlata Hai and Diya Aur Baati Hum grabbed 3.38 TVRs and 3.36 TVRs respectively in week 34.
