eNews
Taboola and Jagran ink two-year exclusive partnership
Mumbai: Taboola, which powers recommendations for the open web, helping people discover things they may like, on Wednesday announced a two-year partnership with a multi-lingual news platform Jagran New Media. Under the partnership, Taboola will become the renowned publisher’s exclusive content recommendation partner to amplify its audience engagement and increase revenue growth.
With Taboola’s discovery platform and suite of products, Jagran New Media will enable their 91.48 million Hindi, English and Punjabi language users with content recommendations across desktop, tablet, and mobile web for increased reader engagement.
Jagran will leverage Taboola newsroom to empower its editorial team with content performance in real time and help them with actionable insights from Taboola’s network to create relevant content for its readers. Moreover, Taboola News will enable Jagran to feature its content and acquire new readers through exclusive touchpoints on devices beyond the open web. Jagran will also leverage Taboola feed, a vertical-scrolling feed experience similar to social networks that allow its users to access numerous content they enjoy, including articles and videos. Using Taboola video, Jagran will provide a non-intrusive and in-feed video experience to its audience and encourage visitors to stay on the site longer by providing targeted and relevant content.
Jagran New Media CEO Bharat Gupta said, “Jagran New Media has been at the forefront of delivering news to a variety of audiences across regions and languages in order to maintain its leadership position among the top 10 news and information publishers in India. Our partnership with Taboola holds great value, as it will enable us to tap the potential of their technology expertise for improved product experience and grow our digital audiences across languages. We are certain that the partnership will enable us to attain growth in terms of user engagement, retention, and revenue.”
Jagran New Media chief revenue officer Gaurav Arora said, “It gives us immense pleasure to announce our partnership with Taboola. With their technology expertise, innovations, and offerings, we are confident that it will enable us to increase engagement for our growing audiences across categories. We are excited about the partnership and look forward to their valued association to drive value for our readers and explore new frontiers of revenue growth.”
Data from Taboola newsroom identifies topics and news categories that have seen an increase in page view traffic. The insights help publishers create user friendly content and improve website engagement.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
