iWorld
Synamedia’s Media Edge Gateway equips video service providers with the anchor for a full cloud evolution
MUMBAI: Synamedia, the world’s largest independent video software provider, has announced its Media Edge Gateway, a software-based integrated receiver/decoder (IRD) that opens new routes to monetization, software-as-a-service (SaaS)-based business models, hybrid deployments and much more.
Based on Synamedia’s award-winning virtualized Digital Content Manager (DCM) architecture and its PowerVu IRD technologies, the new Media Edge Gateway is ideal for video service providers that are deploying in hybrid environments, looking to test out new channels or launching point-in-time updates such as for natural disasters, and events. This new service enables cost-effectiveness, flexibility and adaptability in creating new application-specific edge gateways including an ATSC 3.0 receiver and SMPTE 2110 decoder with further commercial, function, positioning and form adaptations to be added in the future.
The Media Edge Gateway can reduce go-to-market schedules from weeks to mere minutes using automation, the resulting benefit of its software-based architecture . This approach creates more value for end customers while offering video service providers new monetization paths. Additionally, it enables customers to experiment or launch varying business models including SaaS options and subscription-based packages.
Synamedia’s best-of-breed management systems like the Video Network Service Manager (VSM) and PowerVu Network Control (PNC) allow for fast and accurate analytics, control, monitoring and deployment. The Media Edge Gateway further helps Synamedia customers along their journey to all-IP delivery with hybrid deployments, combining on-premise and public cloud distribution.
“Never before has there been a stronger need for cost efficient delivery of the high quality viewers expect, and never before has it been as simple to do as it is with our new Media Edge Gateway,” said Julien Signes, senior VP and GM, Video Network at Synamedia. “By adding our newest edge gateway to the mix, video service providers can truly optimize every single part of their network, and do so while being more efficient in today’s software-driven world.”
Synamedia’s video network portfolio powers premium quality broadcast and broadband video for more than 1,000 operators worldwide and 100 million daily viewers. Its video distribution, processing and delivery services and solutions create compelling live multi-screen experiences, enable software-defined video processing and unify operations. The award-winning portfolio also touts a cloud-ready, converged broadcast and broadband end-to-end ATSC 3.0 offering and low latency solutions for live video. Its virtualized Digital Content Manager (DCM) features live transcoding to multiple bit rates and formats, scalable video functions and best-in-class video quality all aimed to deliver infinite entertainment.
iWorld
Spotify rolls out ‘Verified by Spotify’ badge for artists
New badge and profile details aim to boost transparency in AI-driven music era.
MUMBAI: In a world where even playlists can have imposters, Spotify is adding a badge of trust. The streaming platform has begun rolling out a new ‘Verified by Spotify’ badge, alongside expanded artist profile details, as it looks to bring greater clarity to listeners navigating an increasingly complex mix of human and AI-generated music. The badge, currently in beta, will appear on artist profiles that meet Spotify’s internal criteria for authenticity. These include consistent listener engagement, adherence to platform policies and signs of a real-world presence such as live performances, merchandise or active social media profiles. Notably, profiles representing primarily AI-generated artists will not be eligible for verification at launch.
Spotify says the verification process will combine automated systems with human review, prioritising artists with sustained audience interest over those driven by short-term spikes. The rollout will be gradual, with the badge appearing across profiles and search results over the coming weeks. The company noted that more than 99 per cent of artists users actively search for are already included in the initial phase.
Alongside the badge, Spotify is also introducing a new artist details section within profiles. Available even for non-verified artists, the feature will highlight career milestones, release activity and touring history, offering listeners a more comprehensive view of an artist’s journey and output.
The move builds on Spotify’s broader push towards transparency, complementing existing features such as SongDNA, expanded song credits and AI attribution tools. Together, these updates aim to give users more context about what they are listening to and who is behind it.
As generative AI continues to blur the lines between creator and creation, Spotify’s latest update signals a clear intent: in the streaming era, authenticity is becoming just as important as accessibility.
