e-commerce
SwopStore partners with Snitch
Mumbai – SwopStore, a leading e-commerce optimisation platform, has successfully partnered with Snitch, resulting in a significant revenue surge of approximately Rs five million. SwopStore’s strategic interventions, leveraging advanced analytics, targeted marketing strategies, and enhancements to user experience, have played a pivotal role in boosting Snitch’s market presence and profitability.
In this collaboration, SwopStore implemented comprehensive data analysis to identify key market trends and consumer preferences, enabling Snitch to tailor its offerings more effectively. Additionally, targeted marketing campaigns were designed to reach a wider audience, while user experience improvements were made to ensure a seamless and engaging shopping experience for Snitch’s customers. These combined efforts have not only increased Snitch’s revenue but also enhanced customer satisfaction and retention rates.
SwopStore CEO & founder Ayush Gupta commented on this successful partnership: “At SwopStore, our mission is to enable businesses to harness the power of data for tangible results. Our collaboration with Snitch is a testament to the potential of our platform in driving digital excellence and performance optimization. We are thrilled to see Snitch achieving such remarkable success and are committed to supporting their ongoing growth.”
Snitch CMO Chetan Siyal also shared their thoughts on the partnership: “Partnering with SwoStore has been a game-changer for us. Their advanced analytics and data-driven insights have significantly contributed to our revenue growth and operational efficiency. We are excited about the new growth opportunities this collaboration has unlocked and look forward to continuing our journey with SwopStore.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
