Dhingra moves from Myntra after two years to lead brand strategy at SNITCH
Menswear brand's first acquisition in six years signals a bet on women's fashion built on an existing foundation rather than from scratch
New botanical-inspired range features four styles priced at Rs 1,299 each
How India's creator economy is rewriting the rules of entertainment, and what legacy producers must do to survive
Three-film campaign turns everyday moments into birthday celebrations to highlight fashion-first style
