e-commerce
Swiggy partners with Blue Tokai Coffee Roasters for Snacc app
MUMBAI: Swiggy wants coffeeholics to swig more than a cuppa. At home. India’s leading on-demand convenience platform has announced a strategic partnership with Blue Tokai Coffee Roasters for its newly launched Snacc app.
Snacc provides a wide variety of high-quality food, offering quick discovery, seamless checkout, and fast delivery. It features breakfast staples, baked goods, healthy food options, snacks, and beverages, catering to diverse consumer needs.
Through this collaboration, customers can now enjoy a selection of Blue Tokai’s premium coffees, including Americano, Cappuccino, Flat White, Iced Americano, Latte, and Vietnamese Iced Coffee, and have it delivered to their doorstep in just 15 minutes.
Snacc business head Satheesh Raman said: “Swiggy has been committed to delivering high-quality food since 2014, and with the launch of Snacc we aim to further simplify life for consumers with quick, convenient food solutions. We are excited to partner with Blue Tokai Coffee Roasters to bring exceptional coffee to our users. This partnership is just the beginning, and we’ll continue to seek out brands that share our commitment to quality.”
Blue Tokai co-founder & COO Shivam Shahi added, “We’re passionate about delivering high-quality coffee with speed and convenience. This partnership with the Snacc app will allow us to offer our coffee to a new generation of customers who value both quality and fast delivery.”
The Snacc app is designed to offer unmatched convenience, particularly for young working professionals looking for high-quality food options, whether at home or in the office. It is available for download on the App Store and Google Play Store.
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e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
