e-commerce
Swiggy brings back GIRF 2025 – India’s biggest dining festival with 50 per cent off
MUMBAI: Great food tastes even better when it’s half the price! Swiggy is back with the Great Indian Restaurant Festival (GIRF) 2025, promising foodies an unparalleled dining experience across 15,000+ restaurants in 40+ cities from 15 February to 13 April 2025. This year’s edition delivers an irresistible flat 50 per cent discount on dining, with an extra 10 per cent off for HDFC Bank credit card users.
After the massive success of GIRF 2024, where 3.5 lakh diners saved over Rs 100 crore, this year’s festival promises an even bigger feast! Featuring top restaurants like Pizza Express, Punjab Grill, Gola Sizzlers, The Irish House, Poptates, Biergarten, and many more, food lovers can indulge in their favourites without burning a hole in their pockets.
This year, GIRF 2025 is spicing things up with exclusive perks:
. Crazzzy deals of the day – Limited-time offers on top-rated restaurants.
. GIRF-only menus – Special dishes created exclusively for the festival.
. Complimentary cocktails & mocktails – Cheers to free drinks at select restaurants.
. Extended happy hours – More time, more drinks, more fun!
From metro hubs like Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, and Chennai to foodie destinations like Goa, Jaipur, Indore, Coimbatore, Ranchi, Udaipur, Chandigarh, Lucknow, Amritsar, Nashik, Pondicherry, Mysore, Vijayawada, and Varanasi, GIRF 2025 ensures that every foodie gets a bite of the action.
Adding a touch of Indian cinema charm, Neena Gupta leads Swiggy Dineout’s all-new marketing campaign, highlighting deals so exciting that ‘Deals aisi chalti, ki sab maare palti!’ The campaign perfectly captures the thrill of unmissable dining offers, ensuring that foodies everywhere flip for these deals.
Swiggy Dineout VP of sales, Swapanil Bajpai shared his excitement, “We are thrilled to bring back the Great Indian Restaurant Festival (GIRF) this year. This event is our way of making dining out affordable, exciting, and accessible to everyone. The overwhelming response from past editions has fueled our passion to make GIRF 2025 even bigger and better. We look forward to great customer participation and countless memorable dining experiences.”
At its core, GIRF 2025 is all about bringing food lovers together, making dining out fun, and ensuring that every meal is a celebration. So, book your tables, grab the biggest discounts, and get ready for India’s ultimate dining festival!
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
