News Broadcasting
Sun’s Ushe TV climbing ratings charts in Karnataka
MUMBAI: The southern leader claims another win.
The Sun Network that is riding a high with Tamil channels Sun and KTV, has now announced that its second Kannada channel – movies-centric Ushe TV – is steadily adding on ratings week by week to its fold.
Quoting the latest TAM (rest of Karnataka) figures, Sun says Ushe TV has a 15 per cent weekly audience share in the C&S 4+ segment for the week ended 26 October, just behind its sibling from the Sun fold, Udaya – a market leader with a channel share of 22 per cent.
ETV Kannada is in third spot at seven per cent. For the week ended 19 October, the percentage share in the same segment stands at Ushe TV 15 per cent, Udaya TV 26 per cent and ETV Kannada five per cent, claims the network.
Even in Bangalore, a cosmopolitan city, Ushe TV is able to maintain a steady audience share of five to six per cent, claims the channel. The total market audience share for entire Karnataka for the past six weeks in the C& S segment indicates percentage shares between 12 to 16 per cent for Ushe TV, 22 to 26 per cent for Udaya TV and 5 to 8 per cent for ETV Kannada.
The network claims that niche programming, a fine collection of movies, live interactions with the viewers and high quality transmission are the factors that are wooing Kannadigas to Ushe TV.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
