DTH
Sun Direct re-introduces regional packs under TRAI tariff order
MUMBAI: Amid the new TRAI tariff regime, with consumers getting the power to choose their channels, many DTH providers are emphasising on long-term plans to viewers in a bid to attract them. Likewise, Sun Direct has joined the bandwagon by reintroducing its Jodi plans for subscribers.
It has listed eight new Jodi plans for regional language channel viewers, by allowing the viewers to add channels to their already existing subscription much similar to other DTH providers’ add-on packs. Sun Direct is offering Tamil Jodi pack for Rs 50, which includes 13 channels to subscribers like Jaya TV, Discovery Tamil, Sony Yay and more.
The second plan in this list is the Telugu Jodi pack, priced at Rs 70 which has 14 channels. More packs under the Sun Direct Jodi packs list include the Kannada Jodi pack for Rs 60, Malayalam Jodi pack for Rs 45, Odia Jodi pack for Rs 40.
The pack for Rs 99 consists mostly of Hindi GEC channels and English Jodi pack that bundles 14 channels including few movie channels and sports channels and is available for Rs 120.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
