News Broadcasting
Sudhir Chaudhary joins as channel head Janmat
MUMBAI: Janmat has roped in senior media personality Sudhir Chaudhary as the Head of the channel to execute their massive expansion plans. He will be reporting directly to the group’s Vice Chairman and MD, Markand Adhikari.
After the maiden IPO of Broadcast Initiatives Limited, the company running Janmat, the management has huge plans to revamp their news and views channel.The company has claimed that it expects to raise about 60 crore rupees in revenue through the IPO.
Sudhir Chaudhary has been in the TV news industry for over 14 years and has worked at various Hindi channels like Zee News, Sahara Samay National and India TV where he joined as an executive editor.
Confirming this appointment, Adhikari said, “Sudhir will be responsible for the overall functioning of the channel and his task will be to implement the complete revamp and expansion strategy of the channel.
Janmat will stick to its unique positioning of news and views channel, which provides platform to every citizen to express their voice. However after our maiden IPO we will be implementing the state of the art studio and technology, which will further sharpen the channel’s niche.
The company has plans to establish its bureaus all over the country through an extensive network of live broadcasting systems and OB Vans. Sticking to its niche will provide a platform to every Indian to express their voice.”
Chaudhary said, “Adhikari Brothers, since the inception of Television Industry, have always understood the market gap and have established their niche in the market. I am extremely delighted to join Janmat and consider this to be a great professional assignment to turn around the channel and to make it a futuristic broadcasting platform. In another two to three months times viewers will see Janmat in a new avatar”.
Furthermore, a wholly owned subsidiary of Broadcast Initiatives, Sri Adhikari Brothers Media (SABML) has just launched (as of 5 March) Marathi language channel Mi Marathi. SABML has entered into an exclusive ad-sales representation Agreement with NDTV Media for the sale of airtime on Mi Marathi.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
