iWorld
Stuart Barnes quits Vimeo; joins Yospace as VP international sales
MUMBAI: Stuart Barnes has been quite a mover and a shaker in the sales world of streaming video. Now he’s moving again. Back to (category leader in dynamic ad insertion) Yospace as VP of international sales in January.
Says Stuart: “Yospace was where I started my video journey some 20 years ago and I’m looking forward to coming full circle!”
Indeed he did. For nearly five years between 2003 and 2008. He then joined Bauer Media for another couple of years leading the Yospace product portfolio after it was taken over. Then followed a long journey of more than nine years at Brightcove – which was taken over by Bending Spoons recently – where he rose to become vice-president new business sales, North America based in New York.
Initially, he began working for Brightcove in London as regional sales director, northern Europe but he was steered to the US with American market responsibility and he stayed put with the company in New York as vice-president sales, account management, north America for six years. He finally .moved back to the UK last year as vice-president sales and account management EMEA for BrightCove.
But he decided to go back home to Yospace when the opportunity came calling. At Yospace, Staurt is looking forward to working with CEO Tim Sewell and the team there.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
