iWorld
Canela Media expands Brightcove partnership for Hispanic streaming services
MUMBAI: Multicultural media firm Canela Media has deepened its partnership with video technology provider Brightcove to turbocharge its streaming platforms aimed at US Hispanic audiences.
The expanded deal will see Brightcove’s Emmy Award-winning technology deployed to enhance Canela’s streaming capabilities, scale services and drive deeper audience engagement across its platforms that currently reach more than 60 million unique viewers.
Canela Media, which has built a substantial content library of over 35,000 hours, has established itself as a significant player in delivering culturally relevant content to Hispanic viewers through its advertising-supported video-on-demand platform Canela.TV.
“Brightcove is a leader in the space so expanding our relationship was a natural choice,” said Canela Media CTO Peter Gonzalez. “Their modular, API-driven architecture allows for scalable integrations that can quickly be brought to market as we expand our content offerings.”
The media company is already leveraging Brightcove’s server-side ad insertion, video transcoding, and content distribution capabilities to widen its reach. Gonzalez highlighted that “speed to market is essential” and praised Brightcove’s “scalable and proven capabilities” for helping Canela add new features to its direct-to-consumer applications.
Industry observers note that the Hispanic streaming market represents one of the fastest-growing segments in US media consumption, with advertising revenue expected to surge past $5 billion by 2026.
Brightcove’s technology is engineered to help media customers engage audiences through reliable solutions that build subscriber loyalty and drive content monetisation. The company operates in more than 60 countries, providing intelligent video platforms that enable businesses to stream and monetise content more effectively.
Canela Media’s ecosystem includes free streaming platform Canela.TV, which offers on-demand content and Live Channels featuring originals, music, children’s programming, sports, news, and an extensive library of telenovelas and classic Mexican films.
The company also operates Canela Audience Solutions, a proprietary data solution that takes an OTT-first approach to identify Hispanic audiences across both English and Spanish-language streaming platforms.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
