iWorld
StarHub partners Netflix to offer streaming service
MUMBAI: Two days after Singtel partnered with Netflix, now Singapore’s StarHub has inked an association with the global OTT player to stream content to its Fibre TV customers.
StarHub customers will be able to access Netflix through their set-top boxes by the early second quarter of 2016. StarHub will also join the Netflix Open Connect programme to provide the highest-quality viewing experience possible for StarHub Mobile and Broadband customers.
Using the Netflix app, StarHub TV homes will be able to access a wide variety of documentaries, feature films and Netflix original series such as Master of None, Marvel’s Daredevil, Marvel’s Jessica Jones and Orange is the New Black.
“This partnership with Netflix allows us to deliver convenience to all our customers who are fans of this popular service. Mobile and Broadband customers will enjoy a smoother streaming experience due to our Open Connect partnership. Fibre TV customers will also enjoy a seamless viewing experience as Netflix will be directly integrated into their set-top boxes, making StarHub TV the only stop for the entire family’s entertainment needs,” said StarHub chief marketing officer Howie Lau. “In addition, all StarHub customers will be able to charge their Netflix subscription to their StarHub bill, removing the hassle of paying multiple bills.”
Netflix global head of business development Bill Holmes added, “We are thrilled to bring the joy of the Netflix experience to Singaporeans through the StarHub fibre television network. With Netflix Open Connect, Netflix and StarHub work together to deliver a streaming experience with the best picture quality for Netflix members.”
StarHub Broadband, Mobile and TV customers will be able to pay for their Netflix subscriptions via their StarHub bills. Netflix subscriptions offered in Singapore are priced according to Netflix’s prevailing pricing plans.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
