DTH
Star unveils downloadable video content on indya.com
MUMBAI: The Star Group’s internet portal, indya.com has announced the launch of a digital entertainment store, by which users can download content. Among top shows on the network, Kahaani Ghar Ghar Kii, The Great Indian Laughter Challenge and Koffee With Karan will be made available for download. indya.com is also working with other content providers to bring Indian documentaries, current affairs updates, films and music online.
The service is powered by Direct2Drive, Fox Interactive Media’s digital retail store, which already offers an array of downloadable film, television and anime content from providers, such as 20th Century Fox, Lionsgate Films, and Starz Entertainment. Users can access the service at http://broadband.indya.com.
Single episodes are now available for free on a trial basis in order to allow users to sample the quality of the content and service. Additional episodes are priced starting from US$0.99 though special discounts are available for bundle purchases. Additionally, indya.com’s exclusive recap episodes will be available for top serials, chronicling an entire week of events in a 45-minute specially created recap. Recap episodes for shows like Kahaani Ghar Ghar Kii, are available now in the same week as aired on TV, with other shows to be added to the mix in the near future, informs an official release.
It will be available worldwide and is targeted at broadband-enabled South Asian audiences in the U.S., U.K., Canada and South East Asia.
The new service is offered via a “download-to-own” model, in which content is downloaded to the end-user’s PC. Purchased content is then playable on up to two Windows Media compatible devices, including portable players, allowing consumers to view their content on the go, adds the release.
“This is the first time an Asian internet portal has made this kind of scale of entertainment content available online,” said Star India executive vice president and head, interactive media Ajay Vidyasagar. “We are very pleased to be able to launch the service with a number of Star’s popular properties and look forward to working with other content providers in order to offer broadband enabled South Asians the world over the best entertainment content for download.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
