iWorld
Star Sports and Twitter partner to launch ‘Tweeplay’
MUMBAI: Starports.com and Twitter have tied up with TenTenTen Digital Products to launch a new interactive experience on Twitter called ‘Tweeplay’.
This innovation promise entertainment for sports fans across India as they can now be certain of watching replays of major sports events by just sending a tweet. This unique experience on Twitter will be available during the IPL playoff matches right up to the final on 1 June.
Fans can avail of instant replays by just following four simple steps…
Step 1: Twitter users tweet “@StarSportsIndia #StarSportsTweeplay Help”
Step 2: They will receive a reply with an appropriate set of commands that they can use to demand for specific highlight videos of the match
Step 3: They can then tweet with the specific command and receive a real-time reply from @StarSportsIndia with the highlight video e.g. @StarSportsIndia #StarSportsTweeplay Dhoni 6
Step 4: Watch the video right within their TWEET AND Twitter timeline
On the development Star India head of digital business Ajit Mohan said, “Star Sports has always strived to innovate on digital and we areexcited to partner with Twitter to debut this one-of-a-kind offering which empowers fans to pick and watch sports moments of their choice. This is an experiment and could potentially be a path breaking accompaniment to the starsports.com experience. We have had more than 50 million visits on IPL to date and introducing this innovation at the playoffs is a great way to sign off on the tournament.”
Twitter India head of sports Aneesh Madani said, “As a platform for live, public conversations, Twitter and sports have always been a great fit. Our goal is to reach and delight all sports fans in India by bringing them closer to their game of choice and re-live the best moments of the match.
We applaud starsports.com and TenTenTen for this breakthrough initiative of near real-time interactivity on the platform.”
Tweeplay is created and being managed by TenTenTen Digital Products. TenTenTen MD and CEO Ramesh Srivats said, “Tweeplay is a unique way to offer snack-sized content on-demand on Twitter. We are very excited about launching it with starsports.com during the Pepsi IPL playoffs and hope that a never-seen-in-the-world-before service like Tweeplay will help drive online buzz & content consumption.”
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
