GECs
Star Plus uses Periscope to reach out to viewers on Twitter
MUMBAI: Hindi general entertainment channels (GEC) have realized the importance of digital. In keeping with this, Star Plus, last week drove conversations on Twitter, by making use of Periscope, a live video streaming platform.
In a first of its kind, the channel used the technology to promote the finalists of Nach Baliye 7 and also to popularize the title track ‘Mere Nishan’ of recently launched fiction show Badtameez Dil.
In the week leading up to the grand finale of the dance reality show, Nach Baliye 7, all the finalist jodis of the show engaged in a conversation on Periscope. They answered questions from the fans live and promoted their respective voting numbers.
In a bid to promote the launch of Badtameez Dil, Star Plus used the Periscope tool to ask users their favourite lines from the title track, ‘Mere Nishan.’ To cap off a new experience, singer Darshan sang those particular lines live for them on Periscope.
“By using Periscope in such an interactive and real time manner, Star Plus has shown they truly understand the potential of the live streaming platform. We believe that such partners will help us also expand the possibilities. We would really like to appreciate the foresight behind including Periscope in two popular shows like Nach Baliye and Badtameez Dil, and we hope to see many such engagements, which truly enhance the experience for the viewers,” said a Twitter India representative.
Star Plus has constantly set newer trends in the social media space whether it was the use of Twitter’s Flock to Unlock tool for the Satyamev Jayate promo, or the use of Periscope for real time interaction with the audience.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
