GECs
Star Plus’ Spanish baby ‘Dekho magar pyaar se’ starts well
MUMBAI: The ratings are in for the first of the new 8 ‘o clock shows off the blocks — Star Plus’ Spanish infant Dekho magar pyaar se — and it has been a good opening week’s performance.
The show opened in the 40th spot in the CS 4+ ratings for the week 25/07/04 to 31/07/04 (31st week) according to Tam data.
Looking at the key Hindi speaking markets (TG CS 4+) DMPS , which debuted on 26 July, recorded an average 3.7 TVR for its 8-8:30 time slot.
Flashing back to the previous three weeks in the same time slot; the average TVR recorded had been showing a steady decline — 3.9, 3.4, and 3 respectively (for week 28 to 30). What this clearly shows is that DMPS has bucked the slide.
Commenting on the same, Star India’s senior vice-president content and communications Deepak Segal remarks, “I am very happy with the initial response, I hope it gets better. Although let’s see what happens next week. There will be some fragmentation (the ratings for Sony’s new shows in the same time slot come in then) of course but I am sure we will hold out.”
In terms of how strong a property this would make, Starcom account manager Shankar Rajgopal points out, “Sponsorship would be great on Dekho.. as a lot of promotions have gone into marketing this show. Although, when it comes to buying FCT, it is a different ball game, where one would need to scrutinise ratings and rates. Also, it’s a bit too soon to ascertain if this is a good property to buy FCT on, considering the fact that the competition’s heavily promoted show’s ratings will be unveiled next week.”
And therein lies the real test. The next few weeks should be worth watching for the 8 – 9 pm band. With Sony’s Hum 2 hain na pitted against DMPS as well as Ayushmaan stacking up against a real biggie in Kasauti Zindagii Kay, it’s a straight face-off.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
