GECs
Star Plus leads in traditional entertainment media brand category: Study
MUMBAI: In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.
The study broadly covers six categories of content- health and lifestyle, new age entertainment, traditional entertainment, new age news, traditional news, individual creators and over 5,000 Facebook video publishers in India.
According to the report, Times of India with 112228314 views is the most viewed video publisher on Facebook. It is the most consistent video uploader of all and uploads more than 20 videos on their Facebook page almost every day.
“India is right now at the center of Facebook’s growth strategy. With around 142 million monthly active users in the country, it is a platform that brands or video creators cannot ignore! Despite YouTube still being the go-to platform for most video creators in the country, Facebook is fast catching up and attracting new creators to its platform,” said Vidooly CEO and co-founder Subrat Kar.
Star Plus dominates the traditional entertainment media brand category with 26 million+ views, and is followed closely by Zoom TV with 25 million+ views and HistoryTV 18 with 24 million+ views.
Food related content is gaining massive traction in India. Hebbar’s Kitchen, ScoopWhoop’s Om nom nom, Buzzfeed India, Glamrs, The Logical Indian, PopXo, Scroll are making a killing on Facebook through video.
The top 10 new age media brands collectively clocked over 206 million video views just in October.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
