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Star Plus launches on BSkyB’s online TV platform Sky Go
MUMBAI: Star India has launched its Hindi general entertainment channel (GEC) Star Plus on BSkyB‘s online television service Sky Go from 28 March.
Star Plus is the first Asian television channel to launch on the Sky Go platform that allows Sky TV customers to watch live TV on the move on laptops, tablets, PCs, Macs and smartphones.
The launch of Star Plus on Sky Go means Sky customers can watch their favourite shows on Star Plus across a range of devices, in line with their subscription.
Star UK & Europe Senior Vice President Yeshpal Sharma says, “With the launch of Star Plus on Sky Go, we are extremely pleased to offer our viewers yet another unmatched and exciting viewing experience to enjoy the best of Asian television entertainment- anywhere in the UK, anytime, on the go.”
Sky‘s Director of TV Products Luke Bradley-Jones commented, “Sky Go continues to offer Sky customers even more value by being able to access even more shows across a range of devices. The service is currently enjoyed by over 3 million customers and we will continue to bring even more content to customers as part of our continued commitment to offer people the best TV, and the best ways to watch.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
