Star Plus enhances fiction programming; goes seven days

MUMBAI: Star India’s Hindi general entertainment channel (GEC) Star Plus is all set to redefine its fiction programming.

The channel will run its primetime shows all seven days from Monday to Sunday.

All the shows between 8.00 PM to 10.30 PM slot will be aired on Saturdays and Sundays as well.

A source close to the development informed Indiantelevision.com, “The step is taken to give fiction more importance. The channel is going to aggressively promote and back its fiction programming. This is why the reality show Nach Baliye’s season 8 has been kept on hold for atleast two months.”

The channel had already extended its early primetime slot by stretching all the shows slotted between 5 pm to 7.30 pm to all seven days. Mohi – Ek Khawab Ke Khilne Ki Kahani, Mere Agne Mein, Suhani Si Ek Ladki, Saath Nibhana Saathithya  and Yeh Hai Mohabbatein.

On the other hand shows like Siya Ke Ram at 8 pm, Silsila Pyar Ka at 8:30 pm , Diya Aur Baati Hum at 9pm, Yeh Rishta Kya Kehlata  Hai at 9:30 pm, Tamanna  at 10 pm and channels upcoming show Dehleez at 10 :30 pm was slated on weekdays only. But now after Star’s decision to extend the weekday programming the shows will run all seven days.