GECs
Star One revamps Friday prime time
MUMBAI: Star One has revamped its Friday prime time, adding two new properties to its line up. The erstwhile Sab TV show Office Office takes a re-birth in Star One as Naya Office Office. On the other hand, the channel is re-launching its detective serial D.O.N on 14 July.
Titled Naya Office Office, the new version of the popular sitcom Office Office will launch on 21 July and has been placed in the 8:30 pm slot. The Great Indian Laughter Champions Dwitiya will air at 9 pm, followed by the new D.O.N at 10 pm. Mano Yo Na Mano retains its 11 pm slot.
Announcing the launch of Naya Office Office, Star India senior creative director Shailja Kejriwal said, “Our success with comedy continues and once again we have looked at fresh concepts that we believe will appeal to our viewers. In its previous avatar, the show has won many hearts and many accolades and we are confident of the continued success with Naya Office Office. Our march to the number two position will be strengthened with a show of this caliber.”
Star One has adopted the strategy of launching the second seasons of its successful programmes in order to win back its lost position in the Hindi GEC space. As already reported, following Naya Office Office and D.O.N in the launch schedule would be the new versions of its celebrity talent hunt property Nach Baliye and the youth-oriented serial Remix.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
