GECs
Star One attempts to set Limca record with 24-hour ‘Antakshari’
MUMBAI: On the eve of the Star One’s Colgate Maxfresh Antakshari – The Great Challenge, the network rounded up avid fans to sing their way into the Limca Book of Records with a 24-hour Antakshari that started at on 7 February at 3 pm and eneded on 8 February.
The show will premiere on 9 February at 8 pm and will invite KBC host Shah Rukh Khan to cheer the teams on, while musical talent show host Shaan will introduce the show. The opening act has been choreographed by twinkle toes Shiamak Davar.
As a build up to the launch, the 24-hour non-stop Antakshari featured four teams from different parts of the country. According to the criteria assigned to them, the teams were allowed to take a half an hour break every three hours. The final announcement of whether they have accomplished the feat will only be confirmed by the Limca Book of Records committee in two weeks time.
Limca Book of Records marketing manager VVR Murthy said that other factor they will consider is that the teams showed no signs of fatigue and continued singing their hearts out.
Star India EVP Ajay Vidyasagar said, “We at Star One always believe in doing things differently and hope to achieve milestones with every initiative. This challenge of playing Antakshari for 24 hrs non stop is a step towards activating a pulse amongst our viewers. I really hope we make it to the Limca Book of Records!”
Murthy added, “Till date, there is no record of such an event in the Limca Book of Records. If this is completed successfully, it will be the first entry into the Limca Books. I sincerely hope that they will make it and I wish all the participants the very best of luck.”
The challemge culminated with host Annu Kapur felicitating the participants for the efforts.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
