GECs
Star News goes hi-tech with mobile newsgathering
MUMBAI: With a slew of news channels entering the domestic television market, each of the new entrants wants to have an edge over the other.
According to software applications & services provider Beehive Systems, which announced that Star News has acquired its newsgathering solution – vid’linkMOBILE, the News Corp-controlled news channel now has that edge.
The system, which has been successfully used for news coverage of the US-led invasion of Iraq, has empowered Star News correspondents with a lightning fast newsgathering system, a Beehive release says.
Star News has bought 14 software licenses of the product. vid’linkMOBILE is the latest technology for cost-effective and rapid newsgathering, the release says, and allows journalists to transmit live video and audio content to broadcasters via a satellite phone or traditional Internet connection.
Facilitated by a video codec, vid’linkMOBILE is based on video technology that combines mobility with faster transmission of high-quality broadcast video. It is unique in its ability to transmit high quality video over low bandwidth allowing for transmissions 70 per cent faster than other compression standards, the company claims.
Ajay Pal Singh, V-P, Beehive Systems was quoted in the release as saying that “vid’linkMOBILE would always provide Star with a definitive advantage of being first on the air.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
