English Entertainment
Star Movies Action exits; AXN dominates English Entertainment genre
MUMBAI: Star Movies Action, after its debut in week 50 data, made an exit in this week’s ratings making way for the entry of Movies Now 2. The English movies genre witnessed an increase in its viewership led by Sony Pix. The channels in the English entertainment genre witnessed mixed ratings with AXN dominating the space. Colors Infinity SD replaced Colors Infinity HD in this week’s ratings.
According to the week 51 ratings data of Broadcast Audience Research Council (BARC) India, Discovery Channel continued to be at the number one place. The channels in the Infotainment space observed mixed ratings this week.
Living Foodz stood at the number one position in the lifestyle genre.
English Entertainment
AXN toppled Star Movies dominating the genre with 237 Impressions (‘000s) followed by Comedy Central at the number two slot with 215 Impressions (‘000s). Star World with 212 Impressions (‘000s) and Zee Café with 206 Impressions (‘000s) were at the third and fourth position, respectively. Colors Infinity SD sustained at the fifth spot with 75 Impressions (‘000s).
English Movies
Sony Pix replaced Movies Now taking the number one position with 2706 Impressions (‘000s). Movies Now with 2455 Impressions (‘000s) stood at the number two position. Star Movies with 2230 Impressions (‘000s) grabbed the third position followed by Movies Now 2 at the fourth position with 1584 Impressions (‘000s). HBO took the fifth place with 1504 Impressions (‘000s).
Infotainment
Discovery Channel dominated the genre with 4838 Impressions (‘000s). History TV18 stood at the second spot with 4009 Impressions (‘000s). National Geographic with 2692 Impressions (‘000s) and Animal Planet with 2686 Impressions (‘000s) took the third and fourth position, respectively. Nat Geo Wild stood at the fifth position with 2628 Impressions (‘000s).
Lifestyle
Living Foodz grabbed the number one position with 1677 Impressions (‘000s). Fox Life took the second berth with 731 Impressions (‘000s) followed by Food Food with 671 Impressions (‘000s). TLC with 581 Impressions (‘000s) and FYI TV18 with 398 Impressions (‘000s) bagged the fourth and fifth position, respectively.
English Entertainment
Ellison takes his Paramount-Warner Bros case straight to theater owners
The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting
CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.
The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.
“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”
It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.
Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.
He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.
“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”
Fine words. The regulators, however, will have the last one.
