GECs
Star India in deal for Olympic Games coverage
MUMBAI: Star India has scored the rights to carry the upcoming 2014 Winter Olympics from Sochi and the 2016 Summer Olympics from Rio across seven South Asian countries.
The deal with the International Olympic Committee (IOC) also covers the Summer Youth Olympic Games, taking place next year in Nanjing, China. Star India has the free to air, pay TV, Internet and mobile rights for Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka. In 2012, the Olympics were broadcast in India on state broadcaster Doordarshan.
“We welcome the opportunity to work with Star India for the upcoming editions of the Olympic Games and Youth Olympic Games,” said IOC president Jacques Rogge. “We are confident they will do a great job providing the best possible broadcast coverage of the Games, on a variety of platforms, to the largest possible audience in the seven different countries.”
IOC chairman finance commission Richard Carrión, said, “The Star India deal marked a shift in the organisation’s handling of broadcast rights in Asia. Traditionally the IOC has negotiated broadcast rights on a pan-Asian basis; however, the media landscape is changing and we have adapted our approach recently by negotiating directly in certain markets. We are very pleased to have reached this agreement directly with Star India.”
For the 2012 games, the IOC had a pan-Asian free-TV deal with the Asia-Pacific Broadcasting Union and a pay-TV deal with the now defunct ESPN Star Sports.
Star India head of sport business Nitin Kukreja added, “The Olympic Games remain the pinnacle of sporting achievement where the world’s best in various disciplines face off for the title of Olympic champion. Indian athletes have also performed admirably over the last few editions, which is evident in the medal-winning performances that we have come to admire. We value our partnership with the IOC and feel that this spectacular extravaganza can be taken to even greater heights in India on both television as well as on digital platforms.”??
Elsewhere in the region, deals for the 2014 and 2016 games were previously concluded with CCTV in China, SBS in Korea and a consortium of broadcasters in Japan.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
