Movie Channels
Star India and Amitabh Bachchan come together for flood-hit Uttarakhand
Star India has created a powerful public service message featuring Amitabh Bachchan to sensitise and encourage viewers to their extend support in rebuilding the flood-ravaged hill-state Uttarakhand.
The narrative is a call to all countrymen from Amitabh Bachchan to stand united for Uttarakhand’s cause after the flash-floods in June this year left the state in virtual paralysis, claimed scores of lives and rendered thousands homeless.
“The task of rebuilding Uttarakhand is gravely difficult but isn’t an impossible one. Star India is humbled by Bachchan’s gesture and truly believes in his call for unity. We hope that his message inspires one and all to come forward and extend their help for the cause,” said Star India CEO Uday Shankar.
The public service message, penned by advertising agency Ogilvy & Mather, is being aired on all of Star India’s channels. It shows Bachchan asking people to come together for humanity. His message ends with an emotional poem Karodon Aansoon Hain Toh Kya, Karodon Hum Bhi Toh Hain to instil hope in the people that all’s not lost and that no challenge is big enough if we stand united.
“We feel proud to have partnered Star India, the Film & Television Producers Guild of India and FWICE to help make this happen. May the people of Uttarakhand find peace soon,” Ogilvy & Mather India executive chairman & national creative director Piyush Pandey.
Star India’s initiative is an extension of its philosophy to use television as a tool to create awareness for the larger good of a society. Star India had, earlier this month, started focused campaigns featuring renowned artistes from the network’s popular shows, urging its viewers to support Uttarakhand’s cause by making generous donations.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
