Star hires programming head for Channel [V], Star Movies & Star World

Keertan Adyanthaya – ex-Mindshare Fulcrum – has joined Star India. He will be in charge of programming at Channel [V], Star Movies and Star World.

At Channel [V], Adyanthaya replaces Devika Sharma, who was vice-president, and he fills empty slots at the other two channels.

Industry sources say Sharma has no immediate plans and will be taking it easy for a while before making her next move. Adyanthaya was earlier an account director at Mindshare Fulcrum – handling among other things, the premium fabric wash brands of Hindustan Lever.

Star India COO Sameer Nair confirmed that Adyanthaya would be joining the network and said he would officially start work on 3 June.

The moves seem to be part of the organisational restructuring that Nair had said he would be instituting over the coming months whan he was elevated to COO at Star India on 10 April.

An immediate change that Nair had put in place then was to place Tarun Katial, V-P, programming Star Plus, Star Movies and Star World, solely in charge of Star Plus.