News Broadcasting
Star has lock on Top 10, two new Zee shows in TAM Top 100
Some 63 of Star Plus’ shows figure in The Top 100 TAM ratings chart for the week ended 8 September 2001 for samples taken from the the two main metros Mumbai and Delhi. Twenty-seven shows of Sony Entertainment, nine Zee shows and one show (Haqeeqat) from the Sahara stable make up the rest of the chart for Hindi entertainment channels.
For Star Plus, the Balaji soaps Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Ki following close behind make up the top eight.
For Sony Entertainment, Kkusum has now firmly established itself as the top show though weekly action thriller serial CID came in higher at 17 on the ratings chart. However, if the Mumbai territory and Delhi territory are examined individually, Kkusum was the top notcher.
Zee TV’s old war horses Close Up Antakshari, Mehndi Tere Naam Ki, Koshish Ek Aasha and Amanat continue to lead the Zee challenge. Of Zee’s new shows, only Kohi Apna Sa (60) and Justujoo (95) figure in the combined list. However, in the Delhi sample, Chotti Maa (58) – the Hindi remake of the Tamil superhit serial Chiththi – comes in ahead of Kohi Apna Sa (59). Other new shows on the Delhi list are Shree 420 (75) and Baazi Kiski (83). If Delhi were to be taken as generally representative of the north then the number of Zee shows in the Top 100 (20) in the Delhi list appears to indicate that Zee has a much higher viewership in the north.
Another point to note is that the show Zee broadcasting CEO Sandeep Goyal had hoped would be the channel’s driver – Aap Jo Bolein Haan to Haan, Aap JO Bolein Naa to Naa – is yet to open its account on the ratings chart.
Meanwhile, as a result of the fallout of the leak of the people meters lists in Mumbai and Chennai two weeks ago, both TAM Media, which releases the TAM ratings lists, and ORG Marg (INTAM lists) are in the process of completely revamping their panels.
While INTAM’s Gautam Mitra calculates that the process will take five weeks or so TAM Media president LV Krishnan refused to set a time frame for the clean-up process other than to say it was being carried out in all urgency.
News Broadcasting
Rajesh Sundaram joins NDTV Profit as senior editor, assignment
The 32-year newsroom veteran has launched channels on three continents and covered everything from 9/11 to South African television
MUMBAI: NDTV Profit has bolstered its newsroom with a hire who has done rather more than most. Rajesh Sundaram, a journalist with over three decades of editorial, managerial and consultative experience across India and international markets, joins as senior editor, assignment, tasked with sharpening the network’s newsgathering and real-time response.
Sundaram’s career reads like a tour of Indian media’s most formative moments. He began at Businessworld in 1994, moved to Zee News as bureau chief across Mumbai and Chennai, then joined NDTV in 2002 as part of its political bureau during a particularly febrile period in Indian politics. A stint as India correspondent for Al Jazeera International followed, where he covered key geopolitical developments and got his first serious taste of the global newsroom.
What sets Sundaram apart, however, is his serial channel-launching habit. At NewsX, he helped get the operation off the ground. At Headlines Today, part of the India Today Group, he served as editor. At News Nation, he helped launch the Hindi news channel and its digital ecosystem. He then crossed continents to lead the launch of ANN7 in South Africa as editor-in-chief, overseeing both television and digital. Back in India, he launched Tamil news channels News7 Tamil and Cauvery News, and later served as principal consultant for the launch of Marathi channel Lokshahi. Most recently, he helped build and lead the Press Trust of India’s video service and content studio, before stints consulting for Business Today and The Himalayan Times.
Rahul Kanwal, chief executive and editor-in-chief of NDTV, left little doubt about what Sundaram is expected to deliver. “The assignment desk is where a newsroom’s intent becomes action,” he said. “Rajesh brings a rare combination of field experience and leadership in building news operations at scale.”
Sundaram has reported from across India and the world, covering elections, civil conflicts, the aftermath of the 9/11 attacks and the 2008 US presidential election.
At NDTV Profit, he will lead the assignment desk, driving editorial coordination and real-time response across markets and breaking developments. For a business news network sharpening its focus on speed and multi-platform delivery, it has hired a man who has built newsrooms from scratch on three continents. The assignment desk is in good hands.
