GECs
Star Bharat aims to expand its reach within HSM: Kevin Vaz
Mumbai: There was a buzz about Star Bharat’s revamp when many shows including “Meri Gudiya” and “Kartik Purnima” were axed during the lockdown. Now, in a conversation with IndianTelevision.com, Disney Star head for network entertainment channels Kevin Vaz confirms that with a new content lineup, the channel is gradually shifting towards its new concept philosophy of romance-laden family entertainment shows.
“With new content lineup, Star Bharat is aiming to expand its reach to a larger Hindi speaking market (HSM). The channel already has a loyal viewer base in Delhi, Punjab, and Madhya Pradesh. We will commission new shows along this line targeting more Hindi speaking states including Uttar Pradesh, Haryana, Some part of Bihar, Rajasthan etc,” Vaz highlights.
After Start Plus, Star Bharat is the second-largest Hindi GEC from the aegis of Star with a stronghold in the three largest Hindi-speaking markets – Delhi, Punjab, and Madhya Pradesh. And with its revamp plan, the channel is all set to grab more eyeballs from viewers as well as advertisers.
Star Bharat announces ‘Swayamavar: Mika Di Vohti’ to amp up programming lineup
Throwing some light on their content strategy to fulfill their goal to reach a larger audience, Vaz says that the channel has no plans to stick to a particular genre. Rather they are aiming to establish Star Bahrat as a light-entertainment hotspot that offers something interesting to all age groups but romance and entertainment will remain the central theme for all programmes.
“With our recent launches ‘Woh Toh Hai Albela’ and ‘Swayamvar: Mika Di Vohti,’ we have demonstrated that Star Bahrat will have a mix of shows themed on romance and entertainment,” he shares.
Adding onto his statement, Vaz says that based on their research they have identified romance as a central theme and we can expect future launches crafted around the romance theme.
Last month the channel launched “Woh Toh Hai Albela”- a show already creating a buzz in the market, followed by their recent launch “Swayamavar: Mika Ki Voti.” The channel is also planning to launch “Gud Se Meetha Ishq” and “Kall Bhairav” in the coming months.
“If we take a deep look at the shows being launched, it can be said that the channel is keeping love as its basic theme but the content is full of variety,” he says, adding that, “We have just begun with fresh content. We have more shows in the pipeline which will add value to its bouquet of content in the next six months,” he further adds.
While the sponsors and advertisers are not yet revealed for the upcoming programming, it is expected that this expansion of content bouquet will help Star Bharat become a new favorite for advertisers across categories.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
