GECs
Sri Adhikari Brothers to raise Rs 100 crore
MUMBAI: It is one of the more successful Indian-origin companies in the media industry that delved into the comedy genre with SAB TV, which it sold to the Sony Entertainment Television in India. It followed that up with niche channel forays, the most recent of which is a Marathi comedy and music channel Maiboli. Now, Sri Adhikari Brothers Television Network Ltd (SABTNL), has once again drawn up ambitious expansion plans and has decided to raise funds of upto Rs 100 crore to bankroll them.
In a disclosure to the Bombay Stock Exchange, SABTNL says that it will be offering 100 lakh warrants with an option to subscribe for equivalent number of equity shares of Rs 10 each at a price that may be determined by SEBI regulations. The warrants are to be issued on a preferential basis to the persons in the promoter group and others.
The purpose of the fund raising exercise, says SABTNL, is to meet general long term financial and working capital needs and also to expand its successfully growing broadcasting business. The plans are subject to shareholder approval which it will be seeking through postal ballot.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
