Brands
DOMS Industries raises stake in Pioneer Stationery to 64 per cent with buyout
Final tranche lifts control as stationery maker tightens grip on subsidiary
MUMBAI: DOMS Industries Limited has increased its stake in Pioneer Stationery Private Limited to 64 per cent, completing the final leg of an acquisition aimed at strengthening its hold over the business.
The company said it has acquired the remaining 6.5 per cent stake in Pioneer from existing shareholders, taking its total shareholding up from 57.5 per cent. The transaction, completed on March 31, 2026, involved the purchase of 3,900 equity shares for a total consideration of Rs 5.53 crore.
This follows an earlier board-approved plan to acquire an additional 13 per cent stake in the subsidiary, as disclosed in late December 2025. With this final tranche now concluded, DOMS has effectively tightened its control over Pioneer, signalling a deeper integration of operations.
The move is part of the company’s broader strategy to consolidate its presence in the stationery segment, where scale and distribution play a critical role. By increasing its ownership, DOMS is expected to streamline decision-making and unlock greater operational efficiencies within the subsidiary.
Brands
Funskool enters vehicle toy segment with Blazetrix range
Three construction themed toys priced at Rs 549 mark Made in India push.
MUMBAI: Playtime is shifting gears and it’s revving up with a distinctly desi engine. Funskool India Ltd. has rolled into the vehicle toy segment with Blazetrix, a new Made-in-India range aimed at turning passive play into hands-on action. The debut line-up under Blazetrix leans into a construction theme, introducing three models Buzz Claw, Core Crush and Iron Hook. Built around movement and interaction, the toys are designed to encourage children to build, race and experiment, blending play with motor skill development and social engagement.
But this isn’t just about toy cars with a twist. The range comes wrapped in a narrative layer, complete with storylines and visually engaging packaging, pushing the experience beyond the toy itself into a more immersive play ecosystem.
Manufactured locally, the collection reflects Funskool’s ongoing push towards domestic production while maintaining global benchmarks in safety, durability and quality. The move also aligns with a broader shift in consumer demand, where parents are increasingly looking for toys that combine entertainment with developmental value.
At a price point of Rs 549, the range is positioned as an accessible entry into a category typically dominated by international brands. The affordability, coupled with its interactive features, signals a strategy aimed at scaling quickly across urban households.
With Blazetrix, Funskool isn’t just adding a new product line, it’s stepping into a high-engagement category with a clear pitch: less screen time, more hands-on play. And if the bet pays off, the brand could well find itself driving a new lane in India’s evolving toy market.
