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Spuul inks deal with MSM to stream shows from Sony and Sab

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MUMBAI:  Online streaming service for Indian TV & film content, Spuul has inked a partnership with Multi Screen Media (MSM) to stream their TV shows from the Sony stable on the digital platform in India.

 

Spuul users from India can now watch these shows on all second screen devices including mobile phones, tablets, web, smart TVs as well as stream to their TVs via Chromecast.

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In the current partnership, audiences from India will benefit from Spuul’s download feature, which will also allow them to download the TV shows on their devices apart from streaming. The shows from Sony Entertainment Television and SAB TV, which will be available on Spuul are AdalatCIDMaharana PratapChidiya GharTarak Mehta Ka Oolta Chasma and Hum Hai Na. These shows can be viewed for free on Spuul.

 

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Spuul CEO Subin Subaiah said, “India ranks fourth in world for content consumption. With 4G roll out, these numbers are expected to rise tremendously. Spuul data shows that about 80 per cent content is being consumed on mobile devices. Such partnerships reflect an increase in user figures and help us to provide content to our users on the go.”

 

MSM EVP and head – digital business Uday Sodhi added, “We’re delighted to partner with Spuul to widen our reach. The second screen is quickly becoming the primary screen and it’s important for us to ensure that our content is available to all audiences across platforms and this association will certainly go a long way in making that happen.”

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iWorld

JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth

A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant

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MUMBAIJioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.

Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.

The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.

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Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.

The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”

With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.

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