e-commerce
Sports365 launches offers for Independence Day weekend
MUMBAI: Sports lovers now have another reason to be excited about Independence Day. Sports 365.in, an online sports store, has rolled out an offer to celebrate India’s 69th Independence Day.
The company is all set to offer a flat 15 per cent discount on products from 14 – 16 August, 2015.
The discount is over and above the existing discounts across a range of products. The categories covered by the Independence Day offer by include Racquet Sports, Cycling, Hiking, Fitness, and Nutrition among many others.
Sports365 co-founder and vice president Aashutosh Chaudhari said, “With this special offer that we are launching on the eve of Independence Day, we aim to delight the sports-enthusiasts of the country and attract them to shop from our portal. We see this day as an opportunity to address the sporting needs of our patrons with an added incentive and enhance our brand visibility in the market. This will be a good chance for our customers to buy products of popular sports brands from our portal at reduced prices. The offer serves as a testament to the fact that we are relentlessly working towards becoming the most-preferred choice for sports-shopping.”
Over the Independence Day weekend, Sports365 will also display special combo offers.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
