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Sports365 features in top 50 brands in the young organisation category
MUMBAI: An online sports store, Sports365 recently earned the recognition as one of the top hot 50 brands in the young organisation category at the Bangalore Brand Summit, in the silicon valley of India.
The country’s popular marketer community, Paul Writer awarded the brands at the summit that was held recently at Ritz Carlton, Bangalore.
Presented by OneIndia, the summit saw a clique of many big-league brands participating in the event, across various categories like B2B, B2C, Large Organisations, SMB and Young Organisations.
The players were judged on parameters like mindshare, innovation, growth and uniqueness of the concept. The final call of selecting the winners was taken through voting and the judgement of the jury panel that was chaired by Hindustan Times media thinker Madhavan Narayanan.
Sports365’s co-founder and VP Aashutosh Chaudhari said, “Getting counted among the best 50 brands of Bangalore definitely feels good. We are highly elated with the honour and this has given us the motivation to constantly improve and upgrade the brand, in order to keep pace with the rapidly-developing business scenario of the country. We are a self-driven and budding organisation and this recognition has further given us the impetus to continue winning over our customers with innovative and contemporary products in our niche.”
The summit was a converging point of over 100 dignitaries from leading brands of Bangalore and served as a platform for riveting trend discussions and brainstorming on innovative ideas. The 50 hottest brands of Bangalore were acknowledged in a gala ceremony that rounded off the event.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
