GECs
SPN India launches its consumer education campaign with Amitabh Bachchan
MUMBAI: Sony Pictures Networks India (SPN) has launched a comprehensive consumer education campaign, related to the new MRP (maximum retail price) way of TV channel subscriptions provided by DTH / cable operators.
The #RishtaPakkaSamjho campaign has been launched with Amitabh Bachchan.
The intent of this campaign, which is being rolled-out in phases, is to empower the consumer with knowledge about various pricing options to choose from, so that the consumer can make an informed choice about which Sony channels they want to watch. Accordingly, consumers can request their respective DTH / cable operator/s to provide them those channels, either on a la carte basis or as a combination / bouquet.
According to SPN chief revenue officer distribution and head — Sports Rajesh Kaul said,
"The 45-seconder TV spot talks to the Sony Network viewers, urging them to choose from SPN's 'Happy India' pack, wherein the channel bouquets are simply packaged to allow the consumer to choose the best channel combinations (across genres) at the lowest possible price points. Our content has always brought joy to people and so will our 'Happy India' pack."
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
