GECs
SPN India adds Happy India HD pack to its bouquet
MUMBAI: Three months into the new TRAI tariff order regime and Sony Pictures Network has a plan to woo consumers. The broadcaster in its RIO mentioned a new ’Happy India HD’ pack.
The pack costs Rs 70, which includes channels such as SET HD, Sab HD, Pal, Max HD, Max 2, Sony Wah, Mix, Sony Yay, Sony Aath, Sony Marathi, Sony BBC Earth HD and Ten 3 HD.
Apart from that, the broadcaster also has Happy India South, Platinum HD, Bangla Platinum HD bouquet and among others and these packs are rated for Rs 25, Rs 93, Rs 90, Rs 90 and Rs 90 respectively.
SPN had also launched the campaign, #RishtaPakkaSamjho that featured the Bollywood icon Amitabh Bachchan. The intent of this campaign, which was rolled out in phases, was to empower consumers with knowledge about various pricing options to choose from so that they can make an informed choice about which Sony channels they want to watch.
SPN chief revenue officer distribution and head — sports Rajesh Kaul said, "The 45-seconder TV spot talks to the Sony Network viewers, urging them to choose from SPN's 'Happy India' pack, wherein the channel bouquets are simply packaged to allow the consumer to choose the best channel combinations (across genres) at the lowest possible price points. Our content has always brought joy to people and so will our 'Happy India' pack."
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
