GECs
Sony’s Shrimad Ramayan and the future of cable TV
MUMBAI: Can the recently launched Shrimad Ramayan give a shot in the arm to the struggling pay TV sector, especially cable TV? The jury is out and opinions are mixed, but there’s some movement afoot. One cannot forget that the earlier Ramyan on Doordarshan in the eighties resulted in India’s streets being deserted and during its rerun during the pandemic it attracted 76 million viewers on DD on 16 April 2020.
According to some cable TV operators, the signs are positive.
“I am glad that the show has launched as it has,” says Nagpur-based MSO UCN director Ajay Khamankar. “Shrimad Ramayan is only showing on TV which is good. I see a lot of potential in it slowing down the cord-cutting that has been plaguing the pay-TV sector.”
Mumbai-based MSO and OTT aggregator Sabot promoter Atul Saraf, however, disagrees. “We are getting some calls, but it’s not ground shifting. One show can’t change the fortunes of the cable TV sector. “
Khamankar contradicts this by saying that his company’s helplines have seen a lot of traction since 1 January when Shrimad Ramayan premiered with viewers asking for their cable TV connection to be restored. “We have been getting an unusual number of calls from subscribers who had earlier cancelled their subscriptions. It cuts across age groups, which is a good sign,” he highlights.
Saraf points out that he would like to monitor the situation for a few more weeks before concluding on Shrimad Ramayan being a standout for the cable TV sector. “Normally, we are seeing disconnections daily,” he reveals. “We will have to see whether the signups are more than the sign-outs over time.”
Shrimad Ramayan has been produced by the Siddharth Kumar Tewary-run Swastik Productions and airs at the premium 9 pm slot Monday to Friday. It stars Sujay Reu as Shri Ram, Prachi Bansal as Sita, and Basant Bhatt as Lakshman. It premiered on 1 January to rave reviews about its quality of production as well as story-telling. This is why it has been enamouring TV viewers at home. In just its first week, it zoomed up to No. 2 on the Sony ratings chart just behind Wagle Ki Duniya (1.1 TVR, TSV 15 minutes) and on the same rank as Pushpa Impossible (0.9 TVR; TSV: 18 minutes) with a TVR of 0.9 and TSV of 31 minutes.
“Obviously, the content is keeping viewers engaged and it can only grow from here,” says a media observer.
Shrimad Ramayan has also got an IMDB rating of 9.3 which shows a high audience approval. Critics too have given it a thumbs up with some like Tellychakkar mentioning “that the deep commitment to authenticity, cultural reverence and a contemporary sensibility is what makes the show a must-watch. “
Will the audience reciprocate as the show builds up in the coming weeks?
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
