News Broadcasting
Sony’s Kutumb switches to new avatar
MUMBAI:Sony’s ace in the pack has donned new robes.
Kutumb, the love-hate saga that started in late October last year, has relaunched in a fresh format. After the protracted relationship between the chief protagonists Pratham and Gauri came to a happy end last week, the serial started a new story this Monday with the lead actors playing out different roles. Their names however remain the same – Pratham and Gauri.
The idea,” says Sony’s on air programming director Anupama Mandloi, “is to explore different aspects of the man-woman relationship without stretching any one story for too long.” This, the Balaji show attempts to do by retaining the now recognizable faces of the actors but by infusing a fresh storyline – the life of which will be decided by the ratings. Although Kutumb, along with Balaji sibling Kkusum continue to remain channel drivers for Sony helping it to retain a strong presence on the 9 – 10 pm timeband, the channel believes it was time for Kutumb’s family to move on. In the latest ratings released by market research agency AC Nielsen TAM Media, the show in fact ranked number 32 in the top 100 shows across C&S households with a TVR of 3.49, only slightly behind top Sony show Kkusum, which ranked 27 with a TVR of 3.8.
Mandloi is not worried that the loyal following of Kutumb might be weaned away to other channels due to the drastic change in storyline. The scene shifts to college life, with Pratham playing a cheeky teenager who doesn’t much believe in eternal love, while Gauri turns into a bespectacled, conservative girl who thinks its love that makes the world go round. The theme song has been suitably changed although the tune remains the same. Mandloi believes that any show that wants to live a long life will need to re-invent itself to succeed in these trying times.
Kutumb version 2 has however not been marked by much publicity, except for the promos run on the channel for the last two weeks. The publicity is to be built up over the next few weeks, as the viewer catches on to the new story, say channel officials.
News Broadcasting
BBC to cut up to 2,000 jobs in biggest overhaul in 15 years
Cost pressures and leadership change drive major workforce reduction plan
LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.
The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.
Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.
In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.
The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.
While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.
The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.
With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.
