iWorld
SonyLiv to work with independent artistes, says Uday Sodhi
MUMBAI: Are you an independent musician? Well, SonyLIV is here to offer you an outlet to build your audience base.
The digital army of Sony Pictures Network India, SonyLIV has opened its gates to independent artists as they explore music in the digital space. The brand that recently launched the ‘Aadat Che Tu’ music video to accompany its Gujarati rom-com web series, ‘Kacho Papad, Pako Papad’ is looking at connecting with the audience musically.
“Music is something that the Indians love to consume, even when you are making a web series. ‘Aadat Che Tu’ is a song that captures the essence of the show – ‘Kacho Papad, Pako Papad’. Creating songs around web series is an attempt to complete the experience. We cannot imagine a movie without songs and its music that has worked for our shows,” says Sony Pictures Networks India EVP & head – digital business Uday Sodhi.
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