iWorld
SonyLIV shows how hate converts to love in ‘Black Coffee’
MUMBAI: Can you fall in love with someone you have always detested? They say, don’t get too personal at work, but what happens when business leads you to your true love?
Addressing the complexities of love and taking on the concept of attraction, SonyLIV, brings to the small screen Black Coffee; a seven-episode web series by Beyond Originals.
The series is about love changing perceptions and breaking boundaries. The series is centred around a bestselling novelist, Dhruv Narang (Param Singh) and Hemal Shah (Harshita Gaur), two individuals who are leading their lives with fixed notions about love. The story underlines the bittersweet romance of the lead couple, their constant clashes and their journey from hate to love.
SonyLIV, EVP and head – digital business Uday Sodhi, said, “At SonyLIV, it is our constant endeavour to deliver content that not just entertains but also evokes emotions. We are happy to associate with Beyond Originals to bring entertaining yet relatable stories to the small screen. Keeping our brand ethos ‘We LIV to entertain’ in mind, we will continue to curate content that enhances viewer experience and establishes a connect with them.”
Beyond Originals Founder Yash Patnaik said, “Black Coffee is the first of Beyond Originals’ offering of digital content. Our previous series with Sony Kuchh Rang Pyar Ke Aise Bhi was well-received and appreciated by the viewers. I am hoping that Black Coffee continues to spread love and be appreciated.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
